The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as other facts regarding modern-day B2B advertising. We review just how the acquiring trip is currently completely fragmented as well as the way that community building can help marketers retake control of the discovery a

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and also other facts concerning modern-day B2B advertising and marketing. We go over exactly how the buying trip is now completely fragmented and also the manner in which neighborhood building can help marketers take back control